“IVX®︎KFU & IVX®︎COFFEE” opened on March 2024, 3 along Heiwa Dori in Ise, Kofu City.
Masaaki Miyoshi, who also worked on Gion Tsujiri, and Takataka Dobashi, an up-and-coming build maker from Yamanashi, are in charge of the architectural design, and the exterior is full of charm.

This is a directly managed store selling items from Yamanashi's first jewelry brand, "IVXLCDM®︎," and also has a coffee stand called "IVX®COFFEE."
I'm excited about the combination of "jewelry and cafe", which is rare in the prefecture.

The origin of the store's name is, ``With the first number 5 and the nominative singular pronoun I, we create pieces that can be passed down for 10, 100, and XNUMX years, along with the lifestyle of the wearer.'' Representative Mr. Ueshima.
Inside the store, jewelry made from natural stones from IVXLCDM® decorates the showcases with a sparkling glow, and although they are simple in oval and triangular shapes, they will be able to adapt to changes in fashion in the next 5 or 10 years. Items with sophisticated designs peek out.

In addition to "IVXLCDM®︎" items, there are also many collaboration items with local industries such as "Ichinose Kawara Kogyo", which boasts a 100-year history. Yamanashi Prefecture is a jewelry producing region, but by collaborating with local industries, they are promoting new appeals of jewelry.

We also have ``IVX®︎COFFEE'' so that you can casually enjoy jewelry.
At "IVX®︎COFFEE," you can enjoy a cafe menu prepared by baristas. Among them, the ``Honey Latte'' using honey from Makioka, Yamanashi City is said to be the best!
The richness of milk and the melting mellowness of honey will fill your mouth with happiness.

There is also a wide variety of cafe menu items, such as ``Black Latte'' made with bamboo charcoal and original blended coffee.

A place you should definitely take out with your coffee is a hidden sweet shop that is very popular in Yamanashi.a littleBaked sweets!
The number is limited, so don't miss this one.

We also found the original “IVXLCDM®︎” gacha gacha that you can definitely get when you order a drink!
I tried it right away and got a can badge!
The items in the gacha gacha change every time, so you might want to get a different item each time you visit.

Keep an eye on "IVX®︎KFU & IVX®︎COFFEE," which uses the new idea of ​​"Jewelry x Cafe" to convey the appeal of jewelry.