My favorite apparel brand is "evam eva." Their high-quality knitwear, made with natural materials like wool, cotton, and linen, feels wonderful against the skin and simply makes me happy when I wear it. Did you know that this brand, which has stores in major cities like Tokyo and Osaka, is actually the in-house brand of "Kondo Knit," a long-established knitwear manufacturer from Yamanashi Prefecture?

As the flagship store of "evam eva," "evam eva yamanashi Iro" stands proudly in a tranquil space surrounded by lush greenery in Chuo City, Yamanashi Prefecture.

No matter when I visit, the store always gives me the same feeling, and it's so comforting. Gray, beige, white, navy, black... Yes, what you'll find here is "classic," "basic," and "high quality." Only timeless clothes that aren't influenced by trends and blend seamlessly into everyday life. That's why I can be myself and surrender myself to this stable world.

The summer knitwear is made by tightly twisting the yarn, which prevents the fabric from clinging to the skin even in sweaty weather, resulting in a smooth and comfortable feel. "The loosely woven fabric is breathable, and it's both expressive and practical," says the staff member with a smile, wearing a knit sweater that looks incredibly comfortable! You can tell that all the staff working here are big fans of this knitwear, and it makes you want to buy the same one as her.

"Please feel free to touch it."
You can immediately tell the difference when you touch it. It's thoroughly basic, with a strong emphasis on comfort and the quality of the materials. Just touching it against your skin, it feels soft and fluffy. Wearing this kind of material, you could easily spend a cool day even in Kofu's summer.

"evam eva" is a brand whose concept is "comfortable clothing that accompanies everyday life, inspired by the ever-changing beauty of nature."

When you consistently propose things you can confidently recommend, and work surrounded by things you love every day, you end up with this kind of expression.

Simple, comfortable knitwear that can be worn and cherished for a long time brings smiles to working people's faces and makes someone's everyday touch feel pleasant...
To whom do you want to provide value, and what kind of value do you want to offer?