[ATAGOEN / Kofu City] Promoting the charm of Yamanashi with an attached cafe and shop! Opening December 2024, 12
Release: 2025.01.17
[ATAGOEN / Kofu City] Promoting the charm of Yamanashi with an attached cafe and shop! Opening December 2024, 12

"ATAGOEN" opened on December 2024, 12, by renovating a house adjacent to the direct sales store of the former vineyard "Atagoen" in Atago-cho, Kofu City.
Based on the concepts of "local production for local consumption" and "circular economy," it is being used by local people as a place to realize a sustainable community economy and promote the attractions of Yamanashi.
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Opening the door reminiscent of an old-style house, you'll find a bright and warm interior. The shop houses Atago Shoten, Ice Cream, and OvenBird Bake&Tea, creating a space where anyone can relax.
This time, we will introduce the shops and cafes attached to "ATAGOEN" ♪

First, there is "Atago Showten" right at the entrance! Here, original products by artists with ties to Yamanashi Prefecture are sold and art is exhibited, showcasing the good things about Yamanashi in an interesting way.

The contents change regularly, and on the day of the interview, works and art from "anko, a Type B business that supports continued employment" were on display. Among the products made using resources from the anko art project, there are also cute coasters for sale! There are also other exciting products, such as earrings and bags, available for purchase.

Also, be sure to check out the upcycled items created by "nitehi works," which operates under the theme of "a traveling art lounge that travels around rich places." There are lots of eco-friendly interior pieces, such as a shelf with feet attached to an old Japanese dresser, lights made from plastic bottles from a former beer server, and a mobile garden made from the floor of an abandoned school gymnasium. Be sure to check them out!

The shop also has a craft ice cream shop that carefully makes ice cream using local ingredients. You can enjoy about eight original flavors made with soy milk from Kawaguchi Tofu in Joto, Kofu City, grape juice hand-squeezed from grapes that cannot be shipped at farms in Koshu City, Yatsugatake milk, and more.
The flavors change depending on the day, so it's fun to see what flavors are available.

Next up is OvenBird BAKE & TEA, a British sweets and tea shop. I love making and eating baked goods, so I was super excited to see the wide variety of sweets lined up on the counter and in the display cases!
The owner, Mr. Hikawa, was drawn to the British baked goods that have a long history after working in various restaurants. He offers the authentic taste of British sweets with the desire to "let people know about these simple but long-loved British sweets."

It became a sudden boom"Carrot cake"The menu includes cream tea, scones with clotted cream and jam served with tea, and sticky toffee pudding, a warm cake made with dried dates and brown sugar, all of which have simple flavors that anyone can enjoy.
For pairing, try the "Spicy Chai Rooibos." The aroma of rooibos tea and spices fills your mouth, making it the perfect pairing with sweets. The black tea is made using organic tea leaves, so it's safe and secure to drink.

In addition, there is a "Hazai Station" outside where you can bring your waste materials for free. In February 2025, ATAGOEN plans to open a private lodging facility called "Megurumi" in an adjacent house, and also to grow and sell organic vegetables and Shine Muscat grapes. Keep an eye on ATAGOEN's future activities!
<Click here for information on each store>
Atago Shoten
Craft Ice Cream<Business hours: 11:00-17:00>
OvenBird BAKE & TEA<Business hours: 10:00-17:00>
Private accommodation facility Megurumi*Scheduled to open in February 2025
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This article was created based on interviews and proofreading.The content of the article is based on information as of November 2025, 01, but may differ from the latest information.Thank you for your understanding.